Fear Factor

I remember learning about classic persuasive techniques: ethos, pathos, and logos. These modes of persuasion are useful rhetoric devices to appeal to the audience. In this post, let me focus on pathos. Pathos is a classic persuasive technique, which appeals to someone’s emotions. When used properly, especially in the design of an e-commerce site, it …

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Does One Size Really Fit All?

To make things simple, designers may apply a standard “template” to all the similar scenarios. Sometimes, this “one-size-fits-all” approach may not work. For example, when you open a dropdown list, you can find only one single item. The intent of using a dropdown list is to display multiple items. However, if there is only one …

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